NIKE N7 x Pendleton Woolen Mills Collaboration / Spring 2014
N7 is Nike's Access To Sport effort serving Native Communities. This project was called THE GIFT and was based around the Native American tradition of the giving of a blanket as a symbol of kinship. Our blanket was the centerpiece of the collection. Here we had Pendleton Woolen Mills, a classic old, American brand rooted in celebrating tradition - and NIKE, a sport brand that prides itself on building The Modern Uniform Of Sport. In order to set this apart and make it truly meaningful, I instructed my team to go monochrome making a stark, modern contrast to what is usually seen from Pendleton collaborations. I was very fortunate to have an excellent team of designers who really went deep on content and execution. The following are various images form the collection.
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Nike Football Sp15 Apparel / Graphic Design 2014
My task in Football was to modernize the look of the sport while respecting and upholding it's deeply rooted traditions. I was fortunate enough to inherit a sharp, nimble team and marketing partners. Being new to the sport gave me an opportunity to learn a new athletic language and apply my prior knowledge to move things forward. Partnering with the business, I was able to get out and talk to elite athletes from High School, College and Professional levels about their specific needs in training and performance apparel. The Following pages are excerpts from the design direction I presented to my team and the business.
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JORDAN AIR / Sp15 Jordan Brand Apparel / Graphic Design / Equipment
The Jordan Brand stands for excellence and the number 23 is synonymous with the best in sport. Apparel had been reset the prior season in aims to modernize what was deemed dated. My aim was to accelerate that move towards the creation of a signature, modern Jordan aesthetic. The following pages are taken form my direction to the team. I stressed the importance of understanding the culture into which the brand was born and acknowledging the changes in the sport since then. Blindly following trends will only lead you down a dead end, so job one was a solid vision of the product that we were to create. When building performance product, understanding who you are designing for is key. The apparel should embody the athlete whose name it bares and look and feel like the future - All of this while holding true to basketball.
POINT OF IMPACT / North America Product Creation / Fall Holliday 2013
As Design Director for North America Product Creation, my team and I served many of the Nike Sport categories by building additional product specifically for the US. This was a delicate balance of creating product that would fit seamlessly into an existing line, yet differentiate itself enough to justify it's creation. With so many parties to please, the Fall/Holiday 2013 mission was simple: Empower my team of product, graphic and color designers to create leading edge footwear, apparel and equippment that tell a compelling brand story no matter where they sit at retail. Challenge them to look beyond trends and transient popularity and examine the whys and wherefores. The following pages are excerpts from my presentation to design and the broader team.
FANTASM / North America Product Creation / Fall Holliday 2013
FANTASM was a brief I created for a capsule project around Action Sports for girls. The aim here was to build some excitement around what was being treated like an afterthought. I asked myself How do I inspire the designers in this category to be more imaginative? Simple, reflect the imagination of the very kids they are serving! These are excerpts from the FANTASM brief.