Superbowl XLVIII NYC / 2014

NIKE INC. x NFL

With a sporting event as big as the Superbowl, there are many parts that go into making it all work. My role was as Design Director of Apparel. The following slides are excerpts from the overall presentation and scripting for the week of the big game. This was an exercise in coordination, efficiency and management of personalities. The first cold-weather Superbowl in many years, a lot of questions went into on-field and off-field scripting and the differentiation of AFC and NFC teams. In a high-pressure situation, we found solutions and presented a spectacular showing for the brand.

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