Nike Football Reset / NFL / NCAA / Fall 2014

NIKE INC.

To modernize the look of the sport while respecting and upholding it's deeply rooted traditions was a great challenge. Part of this reset involved Field Generals which was created around training product. Another integral piece was the scripting of the sideline for the NFL and NCAA. With a few personnel switch-ups and new energy, we were able to partner with Sportswear and footwear and refresh the approach to team licensed product offering. What was a line of major contention in every meeting, was now, clean, modern, exciting and wearable. The following is how it came to life.

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