FIELD GENERALS / Nike Football Fall 15 Apparel
Field Generals was conceived when a footwear colleague recalled an old NIKE ad from 1981 in which various Quarterbacks were featured dressed as generals in a war-room setting. The five star emblem seemed quite timely and fit perfectly into the world of the Football athlete we serve. We created a capsule of Football training apparel around the idea that the quarterback is the leader on and off field. We met with elite professional football athletes from NFL and NCAA about their training regimes and how their apparel worked for them 360º. The following collection was our answer.
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